Training Courses
Choose the right AI copywriting training for your team.
Start small (and free). Take a next step. Go large. See our Courses
All our AI copywriting courses are led by the people you’d hope: experienced copywriters who’ve learned AI by using AI.
Free webinar
AI Copywriting Foundations
Free of charge
Benchmark your team’s AI copywriting maturity, from skills to systems. And come away with a detailed plan to improve the quality of your AI-supported copy.
Launching 22 June 2026.
Half day
AI Copywriting Essentials for teams
from £2,000+vat
Understand the approaches that separate good AI copywriting from bad. Dive into sharpening your briefing discipline, creating exemplar-led standards, and how to focus your AI systems on producing the best possible copy.
By the end of the session, your team will be ready to write better copy with AI.
Every topic is shaped around your business and the needs of your team. This is hands-on training, built around your copy and business.
For teams of up to 10. Ask about our discounted rates for larger teams.
Full day
AI Copywriting with System Build for teams
from £6,000+vat
More than training: a scalable, ready-to-use system to kick start AI copywriting for your team. Plus the copywriting insights and AI skills they need to write agency-quality copy, in-house.
We do some of the heavy lifting before the course. During the day, you do some too: like all our courses, it’s intensely hand-on, and built around the needs of your team.
By the end of the session you’ll have a fully working system, ready for your team to use – and build upon.
For teams of up to 10. Ask about our discounted rates for larger teams.
Two Days
Full System Build and Training for Teams
from £10,000+vat
In a hurry? Ask us to build a complete AI copywriting system you can use straight away, usually covering 2–3 of your most common copywriting needs.
The fee covers upfront brand consultancy and a system build. We start with AI-ready brand infrastructure that holds together as your team, volumes, and complexity grow. Then your team learn the AI copywriting skills they need to put it to work – including how to extend the system.
Like all our paid courses, it’s built around your needs and your copy. Packed with exercises, writing and experiments.
Need to get your messaging and tone of voice right first?
Ignore the hoopla about making sure brand guidelines are fit for the age of AI. Really, the job is making sure brand guidelines are fit for humans. Get that right, and the AI part follows along nicely. (Yes, we help with that too.)
What human-first AI guidelines look like
Our messaging, value proposition and tone of voice work has always followed a rather obvious rule: make sure real people can understand our work, then use it.
Sure, it takes more effort. Like being achingly specific: no ‘bold and friendly’ nonsense here.
Building exemplars that show people what good looks like, and explaining why.
Taking a very real and raw ‘before’, then turning it into instantly usable ‘after’. Then doing it again and again.
It’s how we worked with Nordic Visitor, Interface, Baker Tilly International, Livingbridge, Great Bear, The R&A and dozens more brands.
If you’d like to get your messaging and voice right, let’s talk.
Our Team
Alan Black
Job Title
With a vision for building something meaningful, our founder brings a blend of big-picture thinking and hands-on experience. They set the tone for everything we do.
Clara Tomaselli
Job Title
Focused, approachable, and driven by results, our sales manager is all about building strong relationships. They help connect people to the right solutions—with clarity and care.
Your Questions, Answered
-
We offer a range of solutions designed to meet your needs—whether you're just getting started or scaling something bigger. Everything is tailored to help you move forward with clarity and confidence.
-
Getting started is simple. Reach out through our contact form or schedule a call—we’ll walk you through the next steps and answer any questions along the way.
-
We combine a thoughtful, human-centered approach with clear communication and reliable results. It’s not just what we do—it’s how we do it that sets us apart.
-
You can reach us anytime via our contact page or email. We aim to respond quickly—usually within one business day.
-
We offer flexible pricing based on project type and complexity. After an initial conversation, we’ll provide a transparent quote with no hidden costs.
-
Collaborative, honest, and straightforward. We're here to guide the process, bring ideas to the table, and keep things moving.