Training courses
Choose the right AI copywriting training for your team.
Start small (and free). Take a next step. Go large.
Our AI copywriting courses are led by the people you’d hope: experienced, agency-hardened copywriters who’ve learned AI by using AI.
Free starter session
AI Copywriting Foundations for Leaders
Free of sales pitches too, mercifully.
Take one hour to benchmark your team’s AI copywriting skills and systems. And come away with a detailed plan to improve the quality of your brand copy.
Launching 27 July 2026. Online only.
Half-day
AI Copywriting Essentials for Teams
from £2,000 + VAT
Understand the approaches that separate good AI copywriting from bad. Dive into sharpening your briefing discipline, creating exemplar-led standards, and how to focus your AI systems on producing the best possible copy.
By the end of the session, your team will be ready to write better copy with AI.
Every topic is shaped around your business and the needs of your team. This is hands-on training, built around your copy and business.
We can train up to 10 people in the workshop. Need more? We have discounted rates for larger teams.
In-person or online.
Full-day
AI Copywriting with System Build for Teams
from £6,000 + VAT
More than training: a scalable, ready-to-use system that will the AI copywriting capability of your team. Plus the copywriting insights and AI skills they need to write agency-quality copy, in-house.
Our team does some heavy lifting on your system and copy before the course. During the day, you do some too: like all our courses, it’s intensely hands-on. Always focused on your brand and your people.
By the end of the session you’ll have a fully working system, ready for your team to use – and make even stronger as time goes on.
We can train up to 10 people in the workshop. Need more? We have discounted rates for larger teams.
In-person or online.
Two days
Full System Build and Training for Teams
from £10,000 + VAT
In a hurry? Ask us to build a complete AI copywriting system you can use straight away, usually covering 2-3 of your most common copywriting needs.
The fee covers brand consultancy and a system build. We start with AI-ready brand infrastructure that holds together as your team, volumes, and complexity grow. Then your team learns the AI copywriting skills they need to put all this to work – including how to extend the system.
Like all our paid courses, it’s built around your needs and your copy. Packed with exercises, writing and experiments.
We can train up to 10 people in the workshop. Need more? We have discounted rates for larger teams.
In-person or online.
Need to get your messaging and tone of voice right first?
Ignore the hoopla about making sure brand guidelines are fit for the age of AI. Really, the job is to make sure those guidelines are fit for humans. Get that right, and the AI part follows along nicely. (Yes, we help with that too.)
What human-first AI guidelines look like
If you’ve ever stared at a tone of voice guide and thought, “what exactly should I write”, you’re not alone. LLMs find it hard too. Yes, even if you shared your files as markdown.
Our messaging, value proposition, and tone of voice work has always followed a rather obvious rule: make sure people get it, then use it.
Handily, this is what AI needs too.
It means being achingly specific: no ‘make it bold and friendly’ nonsense here.
Building exemplars to show what good looks like. And why.
Taking a very real and raw ‘before’, then turning it into instantly usable ‘after’. Then doing it again and again.
And resisting the temptation to make the ‘bad’ examples comically awful: that’s no help at all.
It’s how we’ve worked with Nordic Visitor, Interface, Baker Tilly International, Livingbridge, Great Bear, The R&A and dozens more brands.
If you’d like to get your messaging and voice right for AI, let’s talk.
Your questions, answered
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Start with a free webinar to get your bearings. Or contact us with a rough idea of what you’d like to achieve. We can then book a half-hour call to make sure your team gets exactly what they need (off-the-shelf training isn’t our style.)
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Never. We don’t allow any of the models we use to train on your data, or ours.
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Claude, mainly. We also use Gemini and Chat GPT. We train people to use CoPilot too, but we don’t usually recommend it for system builds. For automation, we use Make – alongside Zapier.
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As little as two weeks for AI Copywriting Essentials for Teams. Anything with a system build takes longer: around four weeks if you already have a tone of voice you love. Closer to six weeks if you don’t.
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Sure. If you prefer us to come to you, we simply pass on our travel costs without any mark up.
We don’t charge for travel time within Europe. (We’re happy to train in North America too – contact us for an accurate price.)
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Yes, as BIMA members we follow the BIMA AI Standards.
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Absolutely. We accept Mastercard, Visa and American Express.
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You pay 25% of the total when we start working with you, along with any travel or training venue costs in full.
You pay the remaining 75% within 14 days of us delivering the final portion of your training. -
Sure: we’re the same people behind Blackad Copywriting.