We coach your team to write better copy with AI
Build your team’s AI copywriting understanding, capability, and systems.
Our agency-hardened people up-skill your team to write agency-quality copy with AI. So your message and voice set your brand apart. Without setting your brain – or budget – on fire.
Slap Slop
The problem: AI-generated copy that blends in and blands out. Penned by LLM tools that default to the average. Directed by people trying their best, but drowning in a sea of next-big-things. Which is fine if you want to sound the same as everyone else.
But not-so-fine if you have something to sell.
We give marketing teams everything they need to collaborate with AI.
Imagine everyone in your team could focus on their strengths, with AI stepping in to cover the rest. That’s what our courses give you.
Need more? We can show you how to build an AI-powered system for collaborative copywriting, then show you how to use it. Or, if you prefer, we can build it for you.
If you don’t have a tone of voice, messaging framework or proposition right now, we can create that too.
Just like we’ve done for brands including Tails.com, Tamdhu, The R&A. Plus brands beginning with the letters A–S and U–Z.
Dip your toe. Or your torso. We offer four types of AI copywriting course:
Getting started?
Choose a free one-hour webinar to pick up some ideas and quick wins.
Just need the basics for now?
Our half-day session will get you started.
Want to build your own AI copywriting system and capability?
Our one-daycopywriting system build is the one you need.
Want us to build the system for you?
Then train your team how to collaborate with AI? We’ll do the prep, then deliver your training over two days.
What our clients say
Blackad are our go-to for messaging and tone of voice. They have a strong instinct for translating complex thinking into clear, structured messaging that actually works in practice.
Wikke Meyer
Interface
Blackad has, for over a decade, been a critical partner in shaping the voice of some of the most ambitious brands we work with. Their process is rigorous, and the outcomes always hit the mark.
Tony Dunworth
Graphical House
Blackad have been able to get under the skin of each brand and helps us to clearly identify how each should talk, bringing each to life through clear, meaningful language. We now have a portfolio where every brand speaks differently, but each speaks confidently and meaningfully.
Jack Cook-Broussine
International Beverage
