Coach your team to write better copy with AI
Build your team’s capability to write distinctive, persuasive copy using AI. Then scale with a copywriting system that grows with your brand.
Up-skill your people to write agency-quality copy with AI. Then give them the tools to set your message and voice apart, without setting your budget on fire.
Slap slop
The problem: AI-generated copy blends in and blands out, penned by tools that default to the average.
Which is fine if you want to sound the same as everyone else. But not-so-fine if you have something to sell.
The answer: agency-hardened copywriters who build your message and voice into an AI copywriting system, then train you how to use it. Freeing your team to create copy that’s consistently, unmistakably you.
Your team.
Plus everything they need to write words that sell.
Imagine focusing on your strengths, with AI stepping in to cover the rest. That’s what Stronger Language gives you, and your team.
Need more? Alan and Clara will show you how to build an AI-powered system for collaborative copywriting, then train your team to use it – and make it stronger over time.
Or we can build everything for you.
Yes, everything: a brand tone of voice, messaging framework, and value proposition if you need all that too.
Just like we’ve done for brands including Tails.com, Tamdhu and The R&A. Plus brands beginning with the letters A–S and U–Z.
Dip your toe. Or your torso. We offer four types of AI copywriting course:
Free taster: explore and benchmark
A one-hour webinar to benchmark your team’s AI copywriting capabilities. And ready-to-use tips to get the most from your people and tools.
Essentials of AI copy for teams
Our practical half-day workshop on mindset, workflow and continual improvement. Built with real examples and exercises from your brand.
Build your own AI copy system, guided by us
Over a full day, we’ll build your AI copywriting system together. Then we’ll train your team to use it, and make it stronger over time.
We build your AI copy system, then train you
Go straight from AI-curious to AI copywriting mastery, with a copywriting system we build around your brand and your team.
What our clients say
Blackad is our go-to for messaging and tone of voice. They have a strong instinct for translating complex thinking into clear, structured messaging that actually works in practice.
Wikke Meyer
Interface
Blackad has, for over a decade, been a critical partner in shaping the voice of some of the most ambitious brands we work with. Their process is rigorous, and the outcomes always hit the mark.
Tony Dunworth
Graphical House
Blackad has been able to get under the skin of each brand and helps us to clearly identify how each should talk, bringing each to life through clear, meaningful language. We now have a portfolio where every brand speaks differently, but each speaks confidently and meaningfully.
Jack Cook-Broussine
International Beverage
