About
Thirty years’ copywriting experience. Now applied to AI.
Since 2002 we’ve helped ambitious brands find their messaging and tone of voice, then hold onto it. Through growth, team changes, and every shift in how marketing gets made.
Admittedly, AI is more than a shift. It changes everything about day-to-day copywriting work. And absolutely nothing about the need to stand apart from the competition.
Our Team
Alan Black
Job Title
With a vision for building something meaningful, our founder brings a blend of big-picture thinking and hands-on experience. They set the tone for everything we do.
Clara Tomaselli
Job Title
Focused, approachable, and driven by results, our sales manager is all about building strong relationships. They help connect people to the right solutions—with clarity and care.
What our clients say
Blackad are our go-to for messaging and tone of voice. They have a strong instinct for translating complex thinking into clear, structured messaging that actually works in practice.
Wikke Meyer
Interface
Blackad has, for over a decade, been a critical partner in shaping the voice of some of the most ambitious brands we work with. Their process is rigorous, and the outcomes always hit the mark.
Tony Dunworth
Graphical House
Blackad have been able to get under the skin of each brand and helps us to clearly identify how each should talk, bringing each to life through clear, meaningful language. We now have a portfolio where every brand speaks differently, but each speaks confidently and meaningfully.
Jack Cook-Broussine
International Beverage
Our clients
Our clients
