About
Thirty years of copywriting experience. Now applied to AI.
Since 2002 we’ve helped ambitious brands find their messaging and tone of voice, then hold onto it. Through growth, team changes, and every shift in how marketing gets made.
Admittedly, AI is more than a shift. It changes everything about day-to-day copywriting work. And absolutely nothing about the need to stand apart from the competition.
Our team
Alan Black
Creative Director
I wrote the words to sell a £16,000 bottle of Tamdhu. Helped The Open sink a hole-in-one with their copy. And trained thousands of people how to write.
Along the way, I’ve written everything from a D&AD-award-winning Alexa skill for Channel 4, to words for a Pret cup.
I started Blackad in 2002. Before that, I worked as a creative director.
Clara Tomaselli
Senior Content Consultant
I gave Caoruun gin a voice that swaggers into any bar. I wrote the copy that brought together every part of BPP Group for the first time.
And I helped plan and launch three enormous websites for Scottish Enterprise. Umbraco, I love you.
I joined Blackad in 2021, after years of working in agency and brand teams.
What our clients say
Blackad is our go-to for messaging and tone of voice. They have a strong instinct for translating complex thinking into clear, structured messaging that actually works in practice.
Wikke Meyer
Interface
Blackad has, for over a decade, been a critical partner in shaping the voice of some of the most ambitious brands we work with. Their process is rigorous, and the outcomes always hit the mark.
Tony Dunworth
Graphical House
Blackad has been able to get under the skin of each brand and helps us to clearly identify how each should talk, bringing each to life through clear, meaningful language. We now have a portfolio where every brand speaks differently, but each speaks confidently and meaningfully.
Jack Cook-Broussine
International Beverage
Create Future
Interface
Nordic Visitor
International Beverage
Great Bear
Scottish Ballet
Pointer
Sutton Hotels
Graphical House
Ian MacLeod Distillers
Wireless Infrastructure Group
Esye
999 Design
Hunts Office
Westpoint Homes
Open Banking
O Street
Danley Distribution
Proactic
Quantify
Flourish marketing
Bridage Electronics
River Runs Deep
Scottish Enterprise
Ian Macleod Distillers
SP Energy Networks
International Beverage
Wireless Infrastructure Group
iForce
Create Future Interface Nordic Visitor International Beverage Great Bear Scottish Ballet Pointer Sutton Hotels Graphical House Ian MacLeod Distillers Wireless Infrastructure Group Esye 999 Design Hunts Office Westpoint Homes Open Banking O Street Danley Distribution Proactic Quantify Flourish marketing Bridage Electronics River Runs Deep Scottish Enterprise Ian Macleod Distillers SP Energy Networks International Beverage Wireless Infrastructure Group iForce
