Coach your team to write better copy with AI

Build your team’s capability to write distinctive, persuasive copy using AI. Then scale with a copywriting system that grows with your brand.

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A middle-aged man with grey hair and glasses working on a laptop inside a room, seen through a glass window. The room has a table with glasses of water.

Up-skill your people to write agency-quality copy with AI. Then give them the tools to set your message and voice apart, without setting your budget on fire.

Slap slop

The problem: AI-generated copy blends in and blands out, penned by tools that default to the average.

Which is fine if you want to sound the same as everyone else. But not-so-fine if you have something to sell.

The answer: agency-hardened copywriters who build your message and voice into an AI copywriting system, then train you how to use it. Freeing your team to create copy that’s consistently, unmistakably you.

Your team.

Plus everything they need to write words that sell.

Imagine focusing on your strengths, with AI stepping in to cover the rest. That’s what Stronger Language gives you, and your team.

Need more? Alan and Clara will show you how to build an AI-powered system for collaborative copywriting, then train your team to use it – and make it stronger over time.

Or we can build everything for you.

Yes, everything: a brand tone of voice, messaging framework, and value proposition if you need all that too.

Just like we’ve done for brands including Tails.com, Tamdhu and The R&A. Plus brands beginning with the letters A–S and U–Z.

A woman with long light brown hair, smiling, sitting at a table with a plain beige wall in the background.
A man with glasses and a woman are sitting at a table with laptops and glasses of water, seen through a glass window.
A man with glasses and a woman are sitting at a table with laptops and glasses of water, seen through a glass window.

Dip your toe. Or your torso. We offer four types of AI copywriting course:

AI Copywriting Foundations for Leaders

A free one-hour session to benchmark your team’s AI copywriting capabilities. And ready-to-use tips to get the most from your people and tools.

AI Copywriting Essentials for Teams

Our practical half-day workshop on mindset, workflow and continual improvement. Built with real examples and exercises from your brand.

AI Copywriting with System Build for Teams

Over a full day, we’ll build your AI copywriting system together. Then we’ll train your team to use it, and make it stronger over time.

Full System Build and Training for Teams

Go straight from AI-curious to AI copywriting mastery, with a copywriting system we build around your brand and your team.

Explore AI copywriting courses
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People engaged in a discussion or meeting in an office, seen through a semi-transparent partition or glass wall.

What our clients say

Two large yellow quotation marks on a white background.

Blackad is our go-to for messaging and tone of voice. They have a strong instinct for translating complex thinking into clear, structured messaging that actually works in practice.

Wikke Meyer
Interface

The Interface logo in black lowercase letters.
The Interface logo in black lowercase letters.
Close-up of a yellow quotation mark symbol against a black background.

Blackad has, for over a decade, been a critical partner in shaping the voice of some of the most ambitious brands we work with. Their process is rigorous, and the outcomes always hit the mark.

Tony Dunworth
Graphical House

Graphical House logo.
Graphical House logo.
Close-up of yellow quotation marks on a black background.

Blackad has been able to get under the skin of each brand and helps us to clearly identify how each should talk, bringing each to life through clear, meaningful language. We now have a portfolio where every brand speaks differently, but each speaks confidently and meaningfully.

Jack Cook-Broussine
International Beverage

Handwritten text reading, "Asking for a friend" on a dark background.
Handwritten text reading, "Asking for a friend" on a dark background.

Create Future

Interface

Nordic Visitor

International Beverage

Great Bear

Scottish Ballet

Pointer

Sutton Hotels

Graphical House

Ian MacLeod Distillers

Wireless Infrastructure Group

Esye

999 Design

Hunts Office

Westpoint Homes

Open Banking

O Street

Danley Distribution

Quantify

Flourish Marketing

Bridage Electronics

River Runs Deep

Scottish Enterprise

Ian Macleod Distillers

SP Energy Networks

International Beverage

Wireless Infrastructure Group

iForce

Create Future Interface Nordic Visitor International Beverage Great Bear Scottish Ballet Pointer Sutton Hotels Graphical House Ian MacLeod Distillers Wireless Infrastructure Group Esye 999 Design Hunts Office Westpoint Homes Open Banking O Street Danley Distribution Quantify Flourish Marketing Bridage Electronics River Runs Deep Scottish Enterprise Ian Macleod Distillers SP Energy Networks International Beverage Wireless Infrastructure Group iForce

AI copywriting training, explained.

  • Training for marketing and brand teams who need to write persuasive, distinctive copy with AI tools like Claude, Gemini and ChatGPT. Without sounding like everyone else.

    Our courses range from a free one-hour session to a two-day system build.

  • Because AI writes the average of everything it’s read. And the brief that asks for “bold, warm, human” copy is the same as a thousand others. Without proper context, reasoning, examples and training (hi), the output is greige.

  • A system inside the AI tool your team already uses (Claude or ChatGPT), loaded with the skills, knowledge and context your team needs to write distinctively at pace.

    It’s designed around your tone of voice, messaging framework and value proposition, for your most common copywriting jobs. We build it with you or for you, then train your team to use and extend it.

  • Yes, but only if they’re written well. Tone of voice guides are hard for AI to follow, even in markdown. Make guidance clear to people first: be specific, show exemplars of what good looks like and why, and turn real “before” copy into usable “after” copy.

  • No. Prompts get you one decent draft (at a push). ‘Decent’ won’t cut it for customers. A system gives the whole team your voice, your messaging, and examples of what good looks like every time. Fewer Friday afternoon headaches, anyone?

  • No. If you have one, a system build takes about four weeks. If you don’t, we can create it with you, and that takes about six weeks.

  • You bet. And it starts with training your people’s taste first, before they go anywhere near an LLM.

    Taste catches the slip when one voice starts bleeding into another. So we build our copywriting judgement into the training, using real examples of voices straying where they shouldn’t. Your team spots it before your clients do.

    The agencies that pull ahead will be the ones who know which 10% of what they ship is doing 90% of the work.

  • In-house marketing teams and agencies who use AI to write copy and want it to sound like themselves. Training is led by working agency copywriters, the same people behind Blackad Copywriting.